I always or did hear about this notion in the practice of the profession in architecture the trademarks and identity of a certain design. The notion by which an architect would be known for. One example is Zaha Hadid's.
Say one sees a new built structure somewhere some place, and as you watch and observe how it's done closely, one can say that thought "hey, where did I see that building before" Or something like saying "hey, that sure do look familiar: Like hmmmm deja vu.
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